2GC’s mission is to understand and solve strategic and operational Performance Management issues for private, public, non-profit and NGO sector organisations.
Founder Gavin Lawrie set up this specialist consultancy in 1999 following several years working on the development of Balanced Scorecards with David Norton and Robert Kaplan, creators of the concept. 2GC’s first project was a multi-national strategic performance management and alignment project for a major European FMCG client. Since then we have developed a strong track record with clients in many sectors in over 40 countries. We are recognised as an established, independent thought leader in the Performance Management field. We have a hard-earned reputation for empirical and research-inspired thinking that delivers sustainable value for clients. With language capabilities in English, Arabic, French, Slovenian, German, Malay, Turkish and others - we also speak your language. We continue to develop our consulting, training and programme implementation activities. Our focus on strategic performance management and alignment is unwavering and we possess an unrivalled depth of experience in these areas. Our consulting processes achieved ISO 9001 accreditation in 2012. Read about some of our work in the case studies and research papers available from the Resource Centre.