Case Study 9: Al Khamsa

Strategic Planning at a Middle East Engineering Company: A Balanced Scorecard approach

Case Study 9: Al Khamsa

Strategic Planning at a Middle East Engineering Company: A Balanced Scorecard approach

Al Khamsa engineering provided an opportunity for 2GC to carry out a “longitudinal” case study – one that tracks the performance of an organisation over a number of years.

Al Khamsa (an Architectural and Engineering consultancy based in the Middle East) asked 2GC to assist them in an update to its corporate Balanced Scorecard. The original had been created with 2GC assistance some years before as part of a wider project to introduce a more effective strategic planning and implementation approach within the fast-growing firm. The update was required simply because Al Khamsa had achieved all of the strategic goals set out in its original Balanced Scorecard – and more. 2GC worked with Al Khamsa to update both the company’s strategic plans, and its Balanced Scorecard.

The case looks at some of the challenges presented by Balanced Scorecard design and strategic planning in a professional services firm as well as some novel approaches to executive facilitation.

Share this post