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This case study looks at 2GC’s work with a fast-growing international retailer to redesign its employee performance management (EPM) system.

The retailer’s existing system was overly complex, time consuming to use, and inconsistently applied; the retailer wanted to implement a new simpler approach that would actually get used. The new system was to be used by several thousand staff within some 200 retail outlets. To build the new EPM system 2GC applied a 3-perspective framework embracing employee Behaviour, Activities and Results. This framework was used to identify balanced employee performance descriptors and to agree upon performance measures appropriate to different employee positions.