Case Study 13: Asian Financial Corporation

Implementing strategic alignment and control capabilities

Case Study 13: Asian Financial Corporation

Implementing strategic alignment and control capabilities

Two key elements of successful strategy implementation are: clear articulation of a strategy, and the efficient communication about what the strategy is, and how it needs to affect team and employee behaviours within the organisation.

In this case study we show how the leadership team of a large Asian financial services company worked with 2GC to both align the organisation behind a new corporate strategy, and then to strengthen their ability to manage the organisation’s activities to implement the strategy. Although the project was undertaken against a backdrop of major external change both within the country and the industry, the approach adopted was shown to be highly effective.

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