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PractiNet is a member-led organisation governed by an elected council that provides a wide range of services to its members. It also acts as both a Trade Union and a Professional Body for members - its activities include provision of professional insurance, workplace advice, and Continuing Professional Development activities.

2GC helped PractiNet to establish a top level Balanced Scorecard and to fine-tune its strategy and planning processes. We worked with the Senior Management Team - a group that included executive managers and delegates from the PractiNet Council (the representative body for PractiNet’s membership).

The case highlights both the value of including representatives of the membership in the design process (SMT endorsement), and the challenge arising from the need to balance the different perspectives held by the executive management and the council representatives.