Coffee-loving consultants focused on
Strategy Implementation and the Balanced Scorecard!
2GC’s mission is to understand and solve strategic and operational Performance Management issues for private, public, non-profit and NGO sector organisations.
A brief history...
Founder Gavin Lawrie set up 2GC in 1999 following several years working on the development of Balanced Scorecards with David Norton and Robert Kaplan, authors of many books and articles on the topic.
2GC’s first project was a multi-national strategic performance management and alignment project for a major European FMCG client. Since then we have developed a strong track record with clients in many sectors in over 40 countries.
Our focus on strategic performance management and alignment is unwavering and we possess an unrivalled depth of experience in these areas. We are recognised as an established, independent thought leader and have a hard-earned reputation for empirical and research-inspired thinking that delivers sustainable value for our clients.
Clients choose us for our expertise, adaptability and our friendly, professional approach.
Our breadth of experience is your ally - we can bring a depth and maturity to our work with you that few can match.
Our track record demonstrates our ability to adapt and respond to support the needs of new clients in new sectors.
We are well connected - our network of partners and associates makes it easy for us to bring in specific industry or sector expertise when we need to.
Our approach and methods work effectively across all industries - as our track record demonstrates.
Our clients have come from a broad range of industries - including Chemicals, Energy, FMCG, Finance, Industrial Manufacturing, Offshore Engineering, Pharmaceuticals, Retail and Telecoms.
2GC’s experience is a truly international one.
Since we began in 1999 we have worked for clients in over 50 countries spread across five continents.
To serve this breadth and volume of demand around the globe 2GC operates from two centres and draws upon an excellent network of Partners.
We have many language skills in-house, including French, Arabic, Malay and Chinese, and many more through our regional partners.
Our international reach and our language skills allow us to work alongside our clients’ own teams where ever they are, and have helped us to deliver several multi-national, multi-language projects.
Sectors - Commercial
About half of 2GC's work comes from clients in the commercial sector.
We recognise the challenges and goals of the commercial sector, and the importance of getting things right first time: your competitors won't always give you a second chance!
We have worked with organisations of all sizes - from those with under 10 employees through to those with over 30,000 and up.
Our alignment tools are particularly relevant to commercial organisations with complex and structures. Our international abilities allow us to operate effectively with multi-national enterprises.
Sectors - Public
Some of our most interesting projects have been for clients from the Public Sector.
We have worked with units of national and regional governments, and with national and trans-national agencies.
Our methods approaches have been proven to work well in the public sector, as has our capacity to work well and effectively for clients with complex stakeholder groups.
Our strong links with academic groups keep us at the fore-front of thinking about how performance management methods and concepts can be applied within the Public Sector.
Sectors - Not-for-Profit
We are proud to have worked for a variety of not-for-profit organisations, including Charities, Membership Organisations and Non-Governmental Organisations.
Where ever we work our aim remains the same, to apply the latest ideas in performance management and strategic alignment thinking to improve the effectiveness of our clients: a challenge just as applicable in the not-for-profit sector as any other, but with unique and particular challenges.
With advanced degrees from top Universities and colleges, our team understands the domain in a way that few can match.
Director, Middle East
Dr. Nur Anisah Abdullah
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