About Us

2GC’s mission is to understand and solve strategic and operational Performance Management issues for private, public, non-profit and NGO sector organisations.

Founder Gavin Lawrie set up this specialist consultancy in 1999 following several years working on the development of Balanced Scorecards with David Norton and Robert Kaplan, creators of the concept.

2GC's first project was a multi-national strategic performance management and alignment project for a major European FMCG client. Since then we have developed a strong track record with clients in many sectors in over 40 countries. We are recognised as an established, independent thought leader in the Performance Management field. We have a hard-earned reputation for empirical and research-inspired thinking that delivers sustainable value for clients. 

We continue to develop our consulting, training and programme implementation activities. Our focus on strategic performance management and alignment is unwavering and we possess an unrivalled depth of experience in these areas. Our consulting processes achieved ISO 9001 accreditation in 2012. Read about some of our work in the case studies and research papers available from the Resource Centre. 

Our Team

Gavin Lawrie

Gavin Lawrie
Managing Director

William Barney

William Barney
Director

Chris Bragg

Chris Bragg
Director, Middle East

Dr. Maitham Al-Oraibi

Dr. Maitham Al-Oraibi
Manager, Middle East

Sally Green

Sally Green
Company Secretary and Director

Stephen Stringer

Stephen Stringer
Director

Dr. Nur Anisah Abdullah

Dr. Nur Anisah Abdullah
Research Associate

Caroline Pitcher

Caroline Pitcher
Marketing Manager

Our Partners

EV Consulting (Armenia)

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Intrafocus (UK)

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M2 – Business Frameworks (Malta)

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TenStep (Worldwide)

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Unikatum (Slovenia)

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Vybrant (UK)

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Saudico Electronic Systems (KSA)

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Where We Have Worked

Europe

Austria, Belgium, Croatia, Denmark, France, Germany, Italy, Latvia, Lithuania, Malta, Netherlands, Norway, Poland, Portugal, Slovenia, Sweden, Switzerland, Turkey, United Kingdom

Africa

Egypt, Kenya, Mauritius, Nigeria, Senegal, Sierra Leone, South Africa

Middle East

Bahrain, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates

Asia

Australia, China, India, Indonesia, Japan, Kazakhstan, Korea, Malaysia, Pakistan, Singapore

North America

Jamaica, Trinidad and Tobago, United States